Every homeowner who already filed for solar — fresh installs, battery upsells, service contracts, takeovers — the day the permit hits the public record. Not a lead list. The buyers themselves.
By the time a broker-bought lead hits your inbox, the homeowner's already met three of your competitors.
$100 to $300 per lead. Shared with four installers. Conversion under 10%. You're paying premium prices for a deal someone else already closed.
Meanwhile, the homeowners who already said yes to solar — your real next sale — sit unworked.
They aren't cold. They aren't skeptical. A battery when storage prices cross over. A maintenance visit when the inverter ages out. A panel upgrade when the original hardware lapses warranty. Every install has a timeline of next sales — most installers never see it.
You don't need more leads. You need to know which of these is ready next, and when.
Every permit hits the feed within hours of filing — scored, segmented, flagged for action. Fresh installs get a CALL NOW. Aging systems surface as service or storage opportunities. Competitor installs come tagged so you can intercept the next one on the block.
You stop renting lead lists. You start working public records. Same data your competitors pay $300 a lead for — yours, flat fee, exclusive scope.
Every other permit tool stops at a search box. SolarLead lets you ask the database directly — like talking to an analyst who's read every permit in your state.
Three contractors are pulling away in Texas this month. The biggest mover is Freedom Forever — they tripled permit volume in DFW after sitting around 30 monthly permits for a year.
25,694 Alberta installs already enriched with assessed value, lot size, year built, and neighborhood. 96.3% match rate in Calgary, 95.5% in Edmonton — sourced directly from municipal open-data portals.
The difference between “cold call this address” and “this is a $616K home, built 1998, 5,655 sqft lot” — before you dial.
Solar installers · 30 to 500 systems / year · 3 to 30 reps
Your CAC is $3,000 to $7,000 per install. Permit data cuts the lead vendor out. We track homeowners who already said yes.
Reps need fresh territory, not the same shared list rotating through three CRMs. Permit feeds keep the pipeline loaded.
Know when a rival enters your market. The day the permit clears, not six months later at a trade show.
Most permit data is locked behind aging municipal systems — Accela portals, Tyler EnerGov, custom legacy stacks, monthly PDFs. We spent a year writing 340+ scrapers, one city at a time. Probe-first schema discovery. Hybrid solar filtering. An AI-powered audit gate that rejects pool permits dressed up as solar.
Anyone can buy a permit list. No one else has solved this volume of municipal integration for solar.
I built SolarLead because I was tired of watching solar installers pay $3,000 CAC for shared leads — chasing homeowners who'd already met three competitors before they ever picked up the phone.
Permit records are public. The real moat is reading them faster than anyone else — and building the workflow on top so a rep opens the app at 8 AM and knows exactly which doors to knock by 9. That's what we've built.
We're onboarding our first 10 pilot installers through June 2026. If you'd like to be one of them, get in touch.
Unlimited permit data. AI Ask included. Property profiles in supported regions. 10 homeowner contact lookups per month (additional at $5 each).
SolarLead is a real-time solar permit intelligence platform. We aggregate every residential solar permit filed across 3,690+ US and Canadian cities into one searchable feed, enrich every lead with contractor and (in supported regions) property data, and put a Sonnet-class AI on top so sales teams can query the entire market in plain English. Built for installers who want to stop paying lead vendors and start working from public records.
A lead generator collects homeowner interest via online ads and forms, then resells the same lead to four installers. A permit intelligence platform tracks homeowners who've already decided to install and filed paperwork — so they're past the interest stage. Lead generators compete on funnel volume; permit platforms compete on coverage and speed-to-signal. Most installers should run both, but the permit layer is what nobody else is offering.
Built for solar installers doing 30 to 500 residential systems a year, with 3 to 30 sales reps. Below that range the ROI math gets thin — if you're closing under two installs a month, the time spent on the platform outweighs the lead-cost savings. Above that range, custom integrations and enterprise pricing make more sense — talk to us directly. If you're in the sweet spot, $599/mo pays back on the third install you would have lost to a lead-gen list.
SolarLead is in early access, onboarding our first 10 pilot installers through June 2026. We're working directly with each one to make sure the product solves their actual problem before opening broader access. If you'd like to be one of those 10, get in touch — we're being selective and want to make sure each install partner is a fit. Real customer logos and case studies will be added here as pilots wrap and customers consent.
Ask is a conversational interface to the entire permit database. Type 'Which contractors gained ground in San Diego last month?' or 'Show me ZIPs where Tesla Energy slowed down' and you get a real, sourced answer in seconds — not a chatbot guess, but a structured response built from SQL queries the AI runs against live data. Every answer includes citations to specific permits or contractors, so you can drill in directly. It replaces the half-day a sales analyst would spend pulling the same report.
Every permit includes address, system size, contractor, and filing date. In Alberta, SolarLead additionally enriches with assessed value, lot size, year built, and neighborhood — sourced from Calgary's and Edmonton's open-data portals. 25,694 leads enriched, 96.3% match rate in Calgary, 95.5% in Edmonton. US property data is in active development. The use case: stop calling addresses, start calling houses you already know the value of.
Most major markets refresh within 24 hours of a permit being filed. A handful of municipalities publish monthly rather than daily (notably PDF-based ones), and we flag those so you know exactly what you're looking at. The permit feed shows filing date on every record so you can sort and filter by freshness yourself.
Real-time permit data goes back to when each scraper came online — most cities cover 2-10 years of history. We also maintain a separate California baseline of 3.58M installations going back to 2005, sourced from Lawrence Berkeley National Laboratory's Tracking the Sun dataset. The California baseline is anonymized (no homeowner addresses), used for pricing trends, system-size analysis, and storage attach rates — not for prospecting.
Every permit has a filing date, so your territory is segmentable by install age. Fresh permits (0-90 days) are new-install prospects. 1-3 year permits are service and recurring-contract candidates. 4-7 year permits are storage retrofit prospects (battery prices have dropped 60% since most installed). 12-20 year permits are takeover candidates: loans paid off, hardware aging, ripe for full system replacement. Same dataset, four different sales motions.
3,690+ cities across all 50 US states and 10 Canadian provinces. Coverage is densest in mature solar markets — California, Texas, Florida, Arizona, Massachusetts, New York, Colorado, Hawaii, Nevada, Ontario, British Columbia, Alberta — and expanding weekly. If we don't have your city yet, ask and we'll add it.
Yes. Every permit includes the installing contractor, and the Contractors view ranks 4,300+ active installers by permit volume, growth rate, and geographic expansion. Click any contractor for their full activity: top cities, recent permits, and new markets they just entered. This is where most of our customers spend half their time.
Every permit, contractor view, and AI Ask answer can be exported to CSV for import into any CRM. Native integrations with the major solar CRMs are on the roadmap. SolarLead doesn't replace your CRM; it feeds it cleaner, faster signal than any lead vendor will.
One subscription. Every permit. Every market. $599/mo.
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